If there's one harsh lesson that 2020 taught many business owners, it's that you need to do things differently if you want to not only survive, but thrive, in the "new normal". Einstein's timeless pearl of wisdom is perhaps more applicable today for business owners than it ever was. Einstein said: "The definition of insanity is doing the same thing over and over but expecting a different result."


If you want to achieve the results you're looking for in your business in the new year, ask yourself what you can do differently. If you struggled in 2020, and if you want a different result in 2021, you will have to do things differently. Here are some areas where you can look at making changes:

  1. Acquire/develop new skills and expertise relevant to your business/industry
  2. Create a strategic action plan relevant to the new context
  3. Re-assess your target market
  4. Focus on your own personal growth and development
  5. Invest in working with a business coach for additional support, and to accelerate your results


Prof Theodore Petrus

Business Coach for Female Business Owners

Academic Coach for Non-Academic Working Professionals

Executive and Leadership Coach

Personal, Academic and Business Success Speaker

Phone/WhatsApp/Skype: +27 722 843 156

Email: theo@tsplifeskills.co.za

Facebook page: https://www.facebook.com/theodore.petrus

LinkedIn: https://www.linkedin.com/in/theodore-petrus-business-and-academic-coach-494896106/


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