THE BENEFITS OF SMS - BulkSMS
SMS provides a simple and cost-effective way of communicating with customers, but the benefits go far beyond that. Which is exactly why it remains an essential part of communication and marketing strategies.
SMS is a simple technology initially used to facilitate person-to-person (P2P) communication. But this “old tech” has stood the test of time and has evolved into a trusted, effective and efficient communications channel for businesses the world over. SMS can easily be integrated into almost any other application and enable more complex processes like application-to-application communication.
But what is it about SMS that makes it attractive? The answer lies in the very nature of the text message.
- SMS IS UBIQUITOUS
Unlike most other instant messaging apps and social chat platforms, SMS is not an app and does not need to be downloaded or updated. It is available to everyone with a mobile phone and the know-how to use it.
- SMSes ARE READ
They are short and boast a 98% read rate.
- SMS CAN EASILY BE INTERGRATED
Using an API, you can SMS-enable your website, application or your customer relation management platform.
- IT IS RELIABLE
SMS is a dependable platform to use when sending important information out, making it the ideal tool for businesses to communicate critical and time-sensitive information.
- SMSes ARE PAID FOR
And because of this they tend to provide valuable content which is relevant to the recipient.
- SMS IS VERSATILE
It has so many different uses and can be sent in so many ways.
- SMS OFFERS MORE PRIVACY FOR THE RECIPIENT
SMS does not give the message sender the chance to see your profile picture, to see where you are living or even if you have, in fact, read the message. SMS respects your client’s privacy, while still sending them the important that they need.
SMS has evolved beyond it’s original use and remains as effective and practical as it has always been. For more information contact us at: firstname.lastname@example.org